A Deep Dive into Esports Sponsorship

Our guest is Malph Minns from the UK. He is Managing Director at Strive Sponsorship.

Our discussion included:

The difference between esports sponsorship and that of traditional sports and other entertainment industries based on Malph’ s extensive experience over the years.

The importance of knowing your industry, knowing your audience, knowing your fan base.

Is there such a thing as a typical esports sponsor?

The value of the industry information provided on the Strive Sponsorship website at: https://strivesponsorship.com/insights/

The benefits and limitations of bringing staff from traditional sport into esports.

How to reach a female audience – and it isn’t by just creating an all-female team.

The difference between ‘rights holders’ and ‘brands’.

How esports is actually an entertainment product.

Advertising vs. sponsorship: what are the differences, and where the largest budgets are held.

The value of understanding the role agencies play in securing advertising and sponsorship revenues.

And the best part of the discussion:

What’s the best way to find a sponsor? Malph details the process including what the best approach is to land a successful deal.

The importance of understanding budgeting cycles.

Should the Olympics include esports? Listen to how Malph and his organization worked with Team Scotland on the recent Commonwealth Games experience.

Episode Webpage: https://www.gamerschangelivespodcast.com/a-deep-dive-into-esports-sponsorship-with-malph-minns

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FEATURED IN THIS EPISDOE:

Malph has over 19 years of experience working with brands, commercial rights holders (teams, leagues, federations, broadcasters, etc.), agencies, and investors.

He has advised global brands, including Sky, Team Sky, Guinness, British Airways, 21st Century Fox, Jaguar Land Rover, Gatorade, Oakley, Wiggle, AEG (The O2 & Wembley Arena), Ordnance Survey, and 888.com on their sport, film, esports and entertainment marketing and commercial strategies.

Esports clients have included BT, Coutts Private Bank, World Rugby, the ECB, SailGP, Badminton World Federation, GAME, Belong Gaming Arenas, Insomnia Gaming Festival, Fortress Melbourne, and Esports Scotland. He also delivered esports insight to the Premier League before the launch of the ePL and advises Venture Capital and Private Equity funds on the deployment of capital into sports, esports, and gaming.

Malph is frequently invited to speak about esports on industry event panels and interviewed by the media. He tries to share insight rather than just information.

Check out http://strivesponsorship.com/insights/ for the latest podcasts, interviews & insights.

LinkedIn: https://www.linkedin.com/in/malphminns/

LinkedIn: https://www.linkedin.com/company/strive-sponsorship

Email:  Malph@strivesponsorship.com

Website: http://strivesponsorship.com

Twitter: https://twitter.com/strivesays

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PRODUCTION:

Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/

Producer: Reginald Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/ 

ABOUT THE SHOW:

Play Games. Create Jobs. Change Lives.

This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.

In Season Two our theme is “Follow the Money”.

I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?

Thanks for listening to The Gamers Change Lives Podcast!