Featured image: Microsoft Copilot
As products get to have high patronage in their use, it is obvious that organizations will like to make their products follow similar patterns. Artificial Intelligence (AI) has seen this type of development through products such as ChatGPT and DALL-E by OpenAI, Microsoft’s Bing AI and Gemini by Google. Now Meta (formerly Facebook), marking their strategic shift into AI technology and its use in business operations has come out with their latest AI product, Meta AI.
Goal for Meta AI
Meta AI is a chatbot that acts as a replacement for web search, where you can type in queries in the search bar at the top of Messenger, Instagram, and WhatsApp. The goal is to reach Meta’s billions of users more directly, through the enhancement of advertiser performance and community engagement. Using Meta AI will allow you to stay in the application while accessing real-time recommendations and maintain your social connections.
How Does Meta AI Work?
Photo credit: Microsoft Copilot
Just like other chat-based Generative AI, Meta AI uses text-based prompts to deliver answers and recommendations to users. The practicality of these instances include accessing information within search, learning about more topics you care about from the Meta apps Feeds, finding inspiration to create content and enhancing engagement in chats and direct message connections.
Can You Turn Off Meta AI in Meta Apps?
At the moment there is no option to disable the feature, but one can still navigate the apps and engage in a variety of results.
The Impact of Meta AI on Businesses
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To unlock content creation efficiencies and learn more about competitors, Meta AI has some ways that can help your business:
- Experiment with Meta AI’s content creation capabilities: Using the tool Imagine, Meta AI can help generate images to help elevate the content creation capabilities and save you valuable time.
- Engage with Meta AI early to build confidence: To prepare for Meta AI's continuous evolution, business owners should acquaint themselves with Generative AI. As functionalities shift daily and new features arise, staying updated will optimize content creation efficiency.
- Use Meta AI to view recommended content: To see what content is displayed in relation to one’s business, using certain keywords in the search can help with the identification of related content from the results. This will help to optimize the content created for success and also locate key competitors doing well in the same niche markets.
The Future of Meta AI
Photo credit: Microsoft Copilot
Over time, Meta AI will be functioning based on the personalized habits of each user and provide recommendations and tailored content as such.
The best way to stay up to date with these changes will be to engage with the Meta AI chatbot more. Testing will help bring out new ways to leverage the tool, keeping up with the evolving world of AI.
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Written by Jeffrey Osei-Agyeman
