Recruiting and Managing Esports Sponsors

Today’s guests is Luca Tucconi from Cape Town, South Africa. He is the National Gaming & Esports Specialist at Red Bull. Before that he founded ORENA, South Africa's Premier Esports Tournament & Events Agency.

Our discussion included:

Luca’s background including how he saw a void in the local tournament scene in South Africa and decided to fill it.

Red Bull South Africa:

• Where esports fits into the company marketing strategy
• How esports athletes are treated the same as traditional sports athletes

Sponsorship:

• What role does sponsorship play in esports?
• The lack of understanding of what individuals can truly offer to a brand
• The first question an esports streamer or team looking for sponsorship should ask themselves
• The importance of building a consistent foundation
• The best strategy for someone starting out
• Managing expectations
• What are brands looking for and how do they measure success?

Platforms:

• What gaming and esports platforms are the most popular in South Africa and Africa as a whole?
• What social media platforms should a content creator should use?

Traditional Sports Comparisons:

• What are the benefits of a league structure in esports
• The role of ‘celebrity’ streamers
• The growing role of gamers in the business world

The African Continent:

• How can esports benefit the entire continent?
• Servers, always servers

Mobile:

• How does mobile fit into African esports?
• What is the impact on sponsorship?

Olympics:

• Should the Olympics include esports in their official program?
• The issue of perceived violence in some games

Plus, the most surprising esports sponsors he has discovered

Episode Webpage: https://www.gamerschangelivespodcast.com/recruiting-and-managing-esports-sponsors-with-luca-tucconi

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FEATURED IN THIS EPISDOE:

Luca Tucconi is the National Gaming & Esports Specialist at Red Bull, South Africa, joining in 2018. Before that he was the Founder of Orena, South Africa's Premier Esports Tournament & Events Agency. He is in Cape Town, South Africa.

LinkedIn: https://www.linkedin.com/in/lucatucconi/

Twitter: https://twitter.com/lucatucconi   

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PRODUCTION:

Creator and host: Tom Leonard (USA) - https://www.linkedin.com/in/tomeleonard/

Producer: Reginal Nsowah (Ghana) - https://www.linkedin.com/in/reginald-nsowah-09352929/ 

ABOUT THE SHOW:

Play Games. Create Jobs. Change Lives.

This is a show about how to build an esports business from literally anywhere in the world where each week we showcase the journey of esports entrepreneurs and others to learn how they solved a particular problem that everyone will ultimately face.

In Season Two our theme is “Follow the Money”.

I am your host, Tom Leonard. I have a background in entertainment marketing. After working with many amazing esports entrepreneurs from emerging markets, they inspired me to create a show to tell their stories so that others can be motivated to create their own esports business. Gaming and esports can create jobs tackling the problem of global youth unemployment. Creating jobs from playing games. What could be better than that?

Thanks for listening to The Gamers Change Lives Podcast!